SWOT and TOWS analysis. While both use the same basic ideas in their analysis TOWS emphasizes the external environment whereas SWOT focuses on the internal environment.
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. In most cases youll do a SWOT Analysis first and follow up with a TOWS Matrix to offer a broader. An example of market segmentation is dividing your market by age eg. Bank Account Data Flow Diagram.
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SWOT and TOWS are both acronyms for strengths weaknesses opportunities and threats. While SWOT analysis puts the emphasis on the internal environment your strengths and weaknesses TOWS forces you to look at your external environment first your threats and opportunities.
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